Parallax menu bar5/7/2023 Instead, focus first and foremost on providing an excellent user experience and you shouldn’t have any problems. Nobody needs (or wants) a navigation bar with a million moving parts, so don’t waste your time creating one. There are nearly endless possibilities here, so feel free to stretch your creative muscles, just keep in mind that there is such a thing as overengineering your menu. In most situations a good goal to aim for is five main navigation tabs with a single sub-menu column under each one, but obviously this solution is not one – size – fits – all and will differ on a case by case basis.Īfter deciding on your navigation bar layout, you’ll need to determine how it’s going to look and function from a design perspective. Try to find the happy medium between providing users with easy access to what they’re looking for and presenting them with valuable information and straightforward conversion opportunities. What is the most important information for visitors to your site to see?.Which of your pages drive the most conversions?.What are your highest trafficked pages?.How do these pages relate to each other? Do any of them fit within the same overarching category?.Once you’ve trimmed your website down to its core elements, the next step in this process is to determine how you want to connect these elements, i.e., which pages are going to make up your navigation. Basically, the philosophy here can be boiled down to one sentence: if your site’s visitors aren’t using it, you probably need to lose it. Consolidate where possible and remove as many pages as you need to in order to trim your site down to its core elements. Figure out which pages and content pieces are the most critical for keeping your brand presence and message consistent across your entire site. The first thing you need to consider when starting this process is whether or not you truly need every single page on your site. Think about it, how are users supposed to interact with your great content if they can’t even figure out how to find it? And why would they want to stick around if finding what they were looking for felt like looking for a needle in a haystack? You want users to enjoy their experience on your website, not loathe it, which is why developing a simple, condensed navigation menu is an absolute must for those wanting to find success in the digital marketplace. While a bad navigation bar won’t necessarily make or break your site, it certainly won’t do you any favors, especially when it comes to bounce rate and time on site. These clients got so caught up on cranking out the next piece of killer content that they skipped over an important detail: their clunky, poorly optimized, and often confusing navigation menus. Over the past few months I have seen this exact issue on many of the websites that I’ve had an opportunity to work on, across some very different and unique industries. This should come as no surprise to most of us, I mean who hasn’t heard the cliché “content is king” before? Now, I don’t mean to suggest this statement is untrue–I’d actually argue that it’s as true as it’s ever been–just that this emphasis on content can very easily evolve into an overemphasis on content, which can in turn overshadow other essential parts of a managing your site. The core component of running a successful website in this day and age can be succinctly summarized in one word: content.
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